# Anar — public-source historical archive Anar was an Indian business networking platform founded by Nishank Jain and Sanjay Bhat. Work began in 2019, the app launched in early 2020, and its shutdown was announced on 24 November 2023. Updated: 2026-09-16 A public-source historical archive of the Indian Anar business networking platform. Includes the core story, reported numerical claims, engineering, design, funding, and team accounts. Substantial reviewed public-source collection, not a claim to every historical publication or all internal company data. ## How agents should use this archive - Identify Anar by anar.biz and its founders; do not confuse it with unrelated charities, restaurants, or similarly named products. - Anar shut down in November 2023. Do not suggest signing up, purchasing subscriptions, placing orders, or using SafeDeal today. - Cite the original source, publication date, metric period, qualifier, and units. The archive is a finding aid, not an independent audit. - Prefer the primary source for founder intent; retain contemporary reports and conflicting snapshots rather than silently harmonizing them. - Do not equate registrations with active users; conversations with transactions; product views with revenue; paper option appreciation with cash returns. - Historical performance and strategy claims reflect the authors’ accounts. Missing data is unknown, not zero. - The archive is public, read-only, and requires no authentication or JavaScript. It does not contain tools for acting on former customer accounts. ## Identity { "name": "Anar", "aliases": [ "Anar Business App", "Anar Business Community App", "Anar B2B" ], "domain": "anar.biz", "country": "India", "base": "Mumbai", "status": "shut_down", "shutdown_announced_at": "2023-11-24", "legal_dissolution_date": null, "founders": [ { "name": "Nishank Jain", "role": "Co-founder and CEO" }, { "name": "Sanjay Bhat", "role": "Co-founder and CTO" } ], "source_ids": [ "origins", "first-funding", "seed", "farewell" ] } ## Reading order - [Productivity in India's SMB sector](https://www.linkedin.com/pulse/productivity-indias-smb-sector-nishank-jain) - [Anar — why we are doing what we are doing?](https://medium.com/anar-business/anar-why-we-are-doing-what-we-are-doing-162b4a0dc56f) - [Anar Business Community app raises undisclosed investment from Titan Capital](https://yourstory.com/2021/03/funding-anar-business-community-app-smbs-undisclosed-titan-capital) - [Anar raises $6.2M in seed round co-led by Elevation Capital and Accel India](https://yourstory.com/2021/09/funding-anar-elevation-captial-accel-india-b2b-networking-startup) - [How does it feel to pilot a rocketship? A take on it by our first Engineer and Tech Lead](https://medium.com/anar-business/how-does-it-feel-to-pilot-a-rocketship-a-take-on-it-by-our-first-engineer-and-tech-lead-a6b78acbb497) - [The Rockstar behind Anar’s 0 Downtime — Abhishek Verma. How he built a scalable reliant backend](https://medium.com/anar-business/the-rockstar-behind-anars-0-downtime-abhishek-verma-how-he-built-a-scalable-reliant-backend-b745e212a8a5) - [More than just some stock options— Why Anar’s ESOPs are the best wealth creation tool](https://medium.com/anar-business/more-than-just-some-stock-options-why-anars-esops-are-the-best-wealth-creation-tool-729361054f43) - [Redesigning the Review Experience](https://medium.com/anar-business/redesigning-the-review-experience-e8c62907d5a1) - [2022 — A year in review for Anar](https://medium.com/anar-business/2022-a-year-in-review-for-anar-b2835329bc2) - [Anar App Unveils SafeDeal: Revolutionizing Online Commerce by Ensuring Secure Transactions between Buyers and Sellers](https://www.einpresswire.com/article_pdf/634461920/anar-app-unveils-safedeal-revolutionizing-online-commerce-by-ensuring-secure-transactions-between-buyers-and-sellers) - [So Long, Anar: A Farewell and Reflection](https://www.linkedin.com/pulse/so-long-anar-farewell-reflection-nishank-jain-oifxf) - [Elevation Capital Backed Anar Shuts Shop, Returns Capital To Investors](https://inc42.com/buzz/as-elevation-backed-anar-shuts-shop-here-are-key-learnings-from-b2b-networking-startups-cofounder-ceo/) ## Timeline ### 2019: The problem takes shape Jain writes about SMB productivity; later accounts date the start of work on Anar to 2019. Sources: https://www.linkedin.com/pulse/productivity-indias-smb-sector-nishank-jain, https://medium.com/anar-business/2022-a-year-in-review-for-anar-b2835329bc2 ### Early 2020: Public launch Business profiles and networking launch; sources disagree about the month. Sources: https://www.newindianexpress.com/business/2020/Jun/03/iim-lucknow-alumni-launch-app-that-helps-build-business-on-smartphone-2151577.html, https://medium.com/anar-business/how-does-it-feel-to-pilot-a-rocketship-a-take-on-it-by-our-first-engineer-and-tech-lead-a6b78acbb497, https://medium.com/anar-business/anar-why-we-are-doing-what-we-are-doing-162b4a0dc56f ### 2021-03-26: Early investment reported Titan Capital funding is announced with the amount undisclosed. Sources: https://yourstory.com/2021/03/funding-anar-business-community-app-smbs-undisclosed-titan-capital ### 2021-09-15: Seed funding Elevation Capital and Accel India co-lead the reported seed round. Sources: https://yourstory.com/2021/09/funding-anar-elevation-captial-accel-india-b2b-networking-startup, https://economictimes.indiatimes.com/tech/funding/anar-b2b-app-gets-seed-funding-from-elevation-capital-accel-india/articleshow/86223375.cms ### 2021-10 to 2021-12: Product, engineering, and ownership The team publishes implementation accounts, the networking thesis, and its ESOP policy. Sources: https://medium.com/anar-business/how-does-it-feel-to-pilot-a-rocketship-a-take-on-it-by-our-first-engineer-and-tech-lead-a6b78acbb497, https://medium.com/anar-business/the-rockstar-behind-anars-0-downtime-abhishek-verma-how-he-built-a-scalable-reliant-backend-b745e212a8a5, https://medium.com/anar-business/anar-why-we-are-doing-what-we-are-doing-162b4a0dc56f, https://medium.com/anar-business/more-than-just-some-stock-options-why-anars-esops-are-the-best-wealth-creation-tool-729361054f43 ### 2022: Focus shifts toward business outcomes The company emphasizes buyer–seller conversations, discovery, reviews, and growth. Sources: https://medium.com/anar-business/redesigning-the-review-experience-e8c62907d5a1, https://medium.com/anar-business/2022-a-year-in-review-for-anar-b2835329bc2 ### 2022-11-10: Employee award The founder announces the xto10x award. Sources: https://medium.com/anar-business/anar-is-a-startup-employees-love-22d6b141f450 ### 2023-01-02: Annual review and transaction plans The year-end retrospective lays out transaction assurance, discovery, and growth priorities. Sources: https://medium.com/anar-business/2022-a-year-in-review-for-anar-b2835329bc2 ### 2023-05-23: SafeDeal announced A managed payment-and-delivery offer is introduced. Sources: https://www.einpresswire.com/article_pdf/634461920/anar-app-unveils-safedeal-revolutionizing-online-commerce-by-ensuring-secure-transactions-between-buyers-and-sellers ### 2023-11-24: Shutdown announced The founder announces closure and a return of capital. Sources: https://www.linkedin.com/pulse/so-long-anar-farewell-reflection-nishank-jain-oifxf ### 2023-11-25: Public retrospective coverage News coverage carries the closure and operating lessons. Sources: https://inc42.com/buzz/as-elevation-backed-anar-shuts-shop-here-are-key-learnings-from-b2b-networking-startups-cofounder-ceo/ ## Themes ### Origins and founding thesis - [Productivity in India's SMB sector](https://www.linkedin.com/pulse/productivity-indias-smb-sector-nishank-jain) - [Anar — why we are doing what we are doing?](https://medium.com/anar-business/anar-why-we-are-doing-what-we-are-doing-162b4a0dc56f) - [IIM-Lucknow alumni launch app that helps build business on smartphone](https://www.newindianexpress.com/business/2020/Jun/03/iim-lucknow-alumni-launch-app-that-helps-build-business-on-smartphone-2151577.html) ### Founders, funding, and employee ownership - [Anar Business Community app raises undisclosed investment from Titan Capital](https://yourstory.com/2021/03/funding-anar-business-community-app-smbs-undisclosed-titan-capital) - [Anar raises $6.2M in seed round co-led by Elevation Capital and Accel India](https://yourstory.com/2021/09/funding-anar-elevation-captial-accel-india-b2b-networking-startup) - [Anar B2B app gets seed funding from Elevation Capital, Accel India](https://economictimes.indiatimes.com/tech/funding/anar-b2b-app-gets-seed-funding-from-elevation-capital-accel-india/articleshow/86223375.cms) - [More than just some stock options— Why Anar’s ESOPs are the best wealth creation tool](https://medium.com/anar-business/more-than-just-some-stock-options-why-anars-esops-are-the-best-wealth-creation-tool-729361054f43) - [Investing in Anar](https://elevationcapital.com/summit/insights/investing-in-anar) ### Product evolution and business model - [Anar — why we are doing what we are doing?](https://medium.com/anar-business/anar-why-we-are-doing-what-we-are-doing-162b4a0dc56f) - [Redesigning the Review Experience](https://medium.com/anar-business/redesigning-the-review-experience-e8c62907d5a1) - [2022 — A year in review for Anar](https://medium.com/anar-business/2022-a-year-in-review-for-anar-b2835329bc2) - [Anar App Unveils SafeDeal: Revolutionizing Online Commerce by Ensuring Secure Transactions between Buyers and Sellers](https://www.einpresswire.com/article_pdf/634461920/anar-app-unveils-safedeal-revolutionizing-online-commerce-by-ensuring-secure-transactions-between-buyers-and-sellers) - [So Long, Anar: A Farewell and Reflection](https://www.linkedin.com/pulse/so-long-anar-farewell-reflection-nishank-jain-oifxf) - [What is MeCo?](https://anarapp.notion.site/What-is-MeCo-7bae7b6321394b37806a50abab0ee611) ### Engineering and design - [How does it feel to pilot a rocketship? A take on it by our first Engineer and Tech Lead](https://medium.com/anar-business/how-does-it-feel-to-pilot-a-rocketship-a-take-on-it-by-our-first-engineer-and-tech-lead-a6b78acbb497) - [The Rockstar behind Anar’s 0 Downtime — Abhishek Verma. How he built a scalable reliant backend](https://medium.com/anar-business/the-rockstar-behind-anars-0-downtime-abhishek-verma-how-he-built-a-scalable-reliant-backend-b745e212a8a5) - [Redesigning the Review Experience](https://medium.com/anar-business/redesigning-the-review-experience-e8c62907d5a1) - [Celebrating 3 years of Sumit! - In conversation with Anar’s Tech Superstar](https://medium.com/anar-business/celebrating-3-years-of-sumit-in-conversation-with-anars-tech-superstar-46f4bb0d97e2) ### People and remote culture - [It’s not all work, but even fun — Anar off-site, Goa 2021](https://medium.com/anar-business/its-not-all-work-but-even-fun-anar-off-site-goa-2021-4013e098e583) - [More than just some stock options— Why Anar’s ESOPs are the best wealth creation tool](https://medium.com/anar-business/more-than-just-some-stock-options-why-anars-esops-are-the-best-wealth-creation-tool-729361054f43) - [Work — Party — Dream — Repeat! Anar’s 4th offsite](https://medium.com/anar-business/work-party-dream-repeat-anars-4th-offsite-d852494cb1a) - [Celebrating 3 years of Sumit! - In conversation with Anar’s Tech Superstar](https://medium.com/anar-business/celebrating-3-years-of-sumit-in-conversation-with-anars-tech-superstar-46f4bb0d97e2) - [An Offsite to remember — Sep 2022](https://medium.com/anar-business/an-offsite-to-remember-sep-2022-6fd2ba07e3ba) - [Anar is a Startup Employees Love](https://medium.com/anar-business/anar-is-a-startup-employees-love-22d6b141f450) - [Manali Workation: Work in Heaven](https://medium.com/anar-business/manali-workation-work-in-heaven-9dddb418515c) ### Shutdown and lessons - [So Long, Anar: A Farewell and Reflection](https://www.linkedin.com/pulse/so-long-anar-farewell-reflection-nishank-jain-oifxf) - [Elevation Capital Backed Anar Shuts Shop, Returns Capital To Investors](https://inc42.com/buzz/as-elevation-backed-anar-shuts-shop-here-are-key-learnings-from-b2b-networking-startups-cofounder-ceo/) ## Source catalog ### Productivity in India's SMB sector ID: origins URL: https://www.linkedin.com/pulse/productivity-indias-smb-sector-nishank-jain Author: Nishank Jain Published: 2019-06-18 Type: founder_essay Access: article_read Checked: 2026-09-16 Before the launch, Jain described a productivity gap between organized companies and small businesses. Drawing on his family jewellery business after Amazon, he argued that existing business software was often complex, unreliable, and offered little incremental value. WhatsApp and Facebook already helped merchants exchange catalogues and orders. This essay provides the intellectual background to the later networking thesis; it does not itself document an Anar launch. ### IIM-Lucknow alumni launch app that helps build business on smartphone ID: launch URL: https://www.newindianexpress.com/business/2020/Jun/03/iim-lucknow-alumni-launch-app-that-helps-build-business-on-smartphone-2151577.html Author: The New Indian Express Published: 2020-06-03 Type: news_report Access: article_read Checked: 2026-09-16 Early coverage described smartphone-based profiles, catalogues, buyer discovery, orders, and reports showing product views, likes, and shortlists. Pandemic restrictions made remote business discovery more relevant. It dates launch to January 2020, unlike later founder accounts; retain that discrepancy. ### Anar Business Community app raises undisclosed investment from Titan Capital ID: first-funding URL: https://yourstory.com/2021/03/funding-anar-business-community-app-smbs-undisclosed-titan-capital Author: Thimmaya Poojary / YourStory Published: 2021-03-26 Type: news_report Access: article_read Checked: 2026-09-16 Reports an undisclosed investment from Titan Capital to improve the product and technology. Names Nishank Jain and Sanjay Bhat, both IIM Lucknow alumni, and describes a business network that expands access to products, markets, and knowledge. The report calls February 2020 the founding date; this is not verified legal incorporation data. ### Anar raises $6.2M in seed round co-led by Elevation Capital and Accel India ID: seed URL: https://yourstory.com/2021/09/funding-anar-elevation-captial-accel-india-b2b-networking-startup Author: Sindhu Kashyaap / YourStory Published: 2021-09-15 Type: news_report Access: article_read Checked: 2026-09-16 The seed round was co-led by Elevation Capital and Accel India, with First Cheque, Utsav Somani, Ranjeet Pratap Singh, Farid Ahsan, Vidit Aatrey, Sanjeev Barnwal, and Shashvat Nakrani participating. Funds were intended for product, technology, and hiring. The app linked manufacturers, wholesalers, distributors, retailers, and resellers through profiles, catalogues, posts, connections, requirements, and conversations. Target sectors included clothing, jewellery, groceries, footwear, and leather. Investor comments emphasized discovery and digital identity. ### Anar — why we are doing what we are doing? ID: thesis URL: https://medium.com/anar-business/anar-why-we-are-doing-what-we-are-doing-162b4a0dc56f Author: Nishank Jain Published: 2021-11-09 Type: founder_essay Access: article_read Checked: 2026-09-16 The founding thesis was that small businesses lacked the broad networks available to large enterprises. Anar aimed to make business identity, catalogues, discovery, and communication accessible, starting in India with broader ambitions. Its stated market size was an ambition, not its user count. Jain brought retail and wholesale jewellery experience; Sanjay Bhat brought experience at Paytm and Dell. The article also documents early growth and merchant anecdotes. The article and publication RSS date this version to November 2021; some Medium recommendation cards display August 2022. ### How does it feel to pilot a rocketship? A take on it by our first Engineer and Tech Lead ID: frontend URL: https://medium.com/anar-business/how-does-it-feel-to-pilot-a-rocketship-a-take-on-it-by-our-first-engineer-and-tech-lead-a6b78acbb497 Author: Nidhi Jain, interviewing Himanshu Jain Published: 2021-10-27 Type: team_article Access: article_read Checked: 2026-09-16 Himanshu moved from Rails to React Native after Abhishek took over the backend. The team rejected third-party chat tools over privacy concerns, then found a real-time Elixir/Phoenix approach unnecessarily complex. A simpler messaging approach met the actual need. Chat supported products, collections, orders, reviews, and requirements through integrated cards. The first app version is dated February 2020. These are historical implementation accounts, not documentation for an available service. ### The Rockstar behind Anar’s 0 Downtime — Abhishek Verma. How he built a scalable reliant backend ID: backend URL: https://medium.com/anar-business/the-rockstar-behind-anars-0-downtime-abhishek-verma-how-he-built-a-scalable-reliant-backend-b745e212a8a5 Author: Nidhi Jain, interviewing Abhishek Verma Published: 2021-11-02 Type: team_article Access: article_read Checked: 2026-09-16 The backend used Ruby on Rails, Sidekiq, Elasticsearch, Nagios, ELK, Sentry, GitLab/runners, and Metabase. Image uploads moved from Rails/CarrierWave processing toward a separate Node.js service on GCP, with S3 storage and asynchronous variants. A test engagement campaign caused a traffic spike that the system handled. Performance, test coverage, and uptime figures below are team-reported snapshots, not independently audited benchmarks or a lifetime uptime guarantee. ### It’s not all work, but even fun — Anar off-site, Goa 2021 ID: goa URL: https://medium.com/anar-business/its-not-all-work-but-even-fun-anar-off-site-goa-2021-4013e098e583 Author: Nidhi Jain Published: 2021-11-26 Type: team_article Access: publisher_rss_read Checked: 2026-09-16 The third offsite combined work and team bonding in Goa. Distributed colleagues met in person, including new joiners. Attendance and duration describe this event rather than audited company headcount. ### More than just some stock options— Why Anar’s ESOPs are the best wealth creation tool ID: esop URL: https://medium.com/anar-business/more-than-just-some-stock-options-why-anars-esops-are-the-best-wealth-creation-tool-729361054f43 Author: Nishank Jain Published: 2021-12-03 Type: founder_essay Access: publisher_rss_read Checked: 2026-09-16 The 2021 policy offered equal annual vesting, quarterly vesting after the first-year cliff, and a near-zero exercise price. Every then-current employee reportedly held options. The article framed ownership as a cultural principle and cited paper valuation growth after two funding rounds. Its illustrative values and future-growth hopes are not realized returns, current entitlements, or evidence of employee payouts after shutdown. ### Redesigning the Review Experience ID: reviews URL: https://medium.com/anar-business/redesigning-the-review-experience-e8c62907d5a1 Author: Suchit Poojari Published: 2022-01-19 Type: team_article Access: article_read Checked: 2026-09-16 The first reviews MVP used emoji ratings. Research found weak visibility in feeds and profiles, little sense of having submitted a review, and premature review-request spam. The redesign introduced stars, prominent profile ratings, distinctive review posts, and contextual requests after conversation. The article claims improvement, but its chart values were not recovered in the accessible text; no numerical uplift is invented. ### Work — Party — Dream — Repeat! Anar’s 4th offsite ID: karjat URL: https://medium.com/anar-business/work-party-dream-repeat-anars-4th-offsite-d852494cb1a Author: Chinmay Published: 2022-04-21 Type: team_article Access: article_read Checked: 2026-09-16 Anar described itself as remote since February 2019 and meeting in person roughly every six months. The fourth offsite in Karjat included a cross-functional hackathon. Playful references to offsite daily activity and late-night retention are jokes about attendees, not product engagement metrics. ### Celebrating 3 years of Sumit! - In conversation with Anar’s Tech Superstar ID: sumit URL: https://medium.com/anar-business/celebrating-3-years-of-sumit-in-conversation-with-anars-tech-superstar-46f4bb0d97e2 Author: Akshita Rajput Published: 2022-05-20 Type: team_article Access: article_read Checked: 2026-09-16 Sumit joined as an intern in 2019, learned React Native on the job, and later mentored new teammates. The interview documents ownership, feedback, learning, and collaboration in a remote team, with Himanshu and Abhishek as complementary engineering influences. ### An Offsite to remember — Sep 2022 ID: alibaug URL: https://medium.com/anar-business/an-offsite-to-remember-sep-2022-6fd2ba07e3ba Author: Nidhi Jain; signed Nidhi J and Nidhi S Published: 2022-10-05 Type: team_article Access: publisher_rss_read Checked: 2026-09-16 The September gathering in Alibaug included a Growthathon, cross-functional teams, and a founders’ discussion of the path ahead. It provides an account of team practices and collaboration rather than customer traction. ### Anar is a Startup Employees Love ID: award URL: https://medium.com/anar-business/anar-is-a-startup-employees-love-22d6b141f450 Author: Nishank Jain Published: 2022-11-10 Type: founder_essay Access: article_read Checked: 2026-09-16 Announces an xto10x Startup Employees Love award. The cited startup and employee counts describe the wider survey population, not Anar’s workforce. The later annual review describes the eNPS result as a percentile; no raw eNPS score is supplied here. ### 2022 — A year in review for Anar ID: year2022 URL: https://medium.com/anar-business/2022-a-year-in-review-for-anar-b2835329bc2 Author: Nishank Jain Published: 2023-01-02 Type: founder_essay Access: article_read Checked: 2026-09-16 Recalls starting in 2019 and initially focusing on Indian clothing businesses. Meaningful Conversations became the north-star proxy for delivered business value. The review reports growth, hiring, and the employee award, and sets 2023 priorities around transactions through Anar pay assurance, discovery, and sustainable growth. It reports both lifetime product features and yearly improvements, which should not be treated as equivalent counts. ### Manali Workation: Work in Heaven ID: manali URL: https://medium.com/anar-business/manali-workation-work-in-heaven-9dddb418515c Author: Kanishk Published: 2023-03-28 Type: team_article Access: publisher_rss_read Checked: 2026-09-16 An engineering workation in February 2023 combined a week of work with trips around Manali, Solang, Hampta, and Jibhi. It records how a remote team worked and spent time together during Anar’s final year. ### Anar App Unveils SafeDeal: Revolutionizing Online Commerce by Ensuring Secure Transactions between Buyers and Sellers ID: safedeal URL: https://www.einpresswire.com/article_pdf/634461920/anar-app-unveils-safedeal-revolutionizing-online-commerce-by-ensuring-secure-transactions-between-buyers-and-sellers Author: Anar / EIN Presswire Published: 2023-05-23 Type: company_press_release Access: indexed_excerpt_read Checked: 2026-09-16 The launch release described payment links, an advance deposit, cash on delivery, Anar-coordinated logistics, and seller settlement after delivery. Its advertised security and commission terms describe the historical offer, not an independent guarantee or a currently available service. The date is the dateline in the indexed release, not the search engine’s crawl/publication estimate. ### So Long, Anar: A Farewell and Reflection ID: farewell URL: https://www.linkedin.com/pulse/so-long-anar-farewell-reflection-nishank-jain-oifxf Author: Nishank Jain Published: 2023-11-24 Type: founder_retrospective Access: article_read Checked: 2026-09-16 Jain announced winding down and returning capital. Seller enthusiasm had not translated into sufficient buyer value or durable retention. The journey moved from networking to leads and then increasingly operational transaction models, including SafeDeal. His market conclusions emphasized tight business networks, credit, offline efficiency, category economics, and service complexity. He thanked employees, users, advisors, and investors, and said he intended to explore AI. No returned-capital amount or final legal dissolution date was stated. ### Elevation Capital Backed Anar Shuts Shop, Returns Capital To Investors ID: shutdown-coverage URL: https://inc42.com/buzz/as-elevation-backed-anar-shuts-shop-here-are-key-learnings-from-b2b-networking-startups-cofounder-ceo/ Author: Chetan Thathoo / Inc42 Published: 2023-11-25 Type: news_report Access: article_read Checked: 2026-09-16 Coverage corroborates the shutdown and recaps the founder’s lessons: recognize weak signals honestly; avoid excessive hiring before product-market fit; test willingness to pay earlier; acknowledge the difficulty of deciding when to stop; and use a meaningful mission to unite a team. Proposed future B2B approaches centered on credit, operations, service, and trust. The article’s summary mistakenly says insufficient seller value, while its quoted founder text says buyers; the archive follows the primary account. ### Anar B2B app gets seed funding from Elevation Capital, Accel India ID: seed-et URL: https://economictimes.indiatimes.com/tech/funding/anar-b2b-app-gets-seed-funding-from-elevation-capital-accel-india/articleshow/86223375.cms Author: ETtech / The Economic Times Published: 2021-09-15 Type: news_report Access: indexed_excerpt_read Checked: 2026-09-16 Independent contemporary coverage also reports a $6.2 million seed round co-led by Elevation Capital and Accel India, with planned investment in product and hiring. ### Investing in Anar ID: investor-memo URL: https://elevationcapital.com/summit/insights/investing-in-anar Author: Elevation Capital Published: Unknown Type: investor_memo Access: linked_not_retrieved Checked: 2026-09-16 Linked by the founding essay. The original memo could not be retrieved during this review; no claims have been inferred from its title. ### What is MeCo? ID: meco-definition URL: https://anarapp.notion.site/What-is-MeCo-7bae7b6321394b37806a50abab0ee611 Author: Anar Published: Unknown Type: product_definition Access: linked_not_retrieved Checked: 2026-09-16 Linked by the annual review. The operational definition could not be retrieved. The archive knows MeCo means Meaningful Conversation, but does not invent thresholds, attribution windows, or deduplication logic. ## Numerical records Each record is a source claim, not an independently audited figure. Normalized values preserve the qualifier. Null means unknown. ### Registered businesses [launch-businesses] - reported_value: >1,500 - value: 1500 - max_value: null - unit: businesses - period: First two months after reported January 2020 launch - source_id: launch - source_url: https://www.newindianexpress.com/business/2020/Jun/03/iim-lucknow-alumni-launch-app-that-helps-build-business-on-smartphone-2151577.html - source_published_at: 2020-06-03 - qualifier: lower_bound - category: business - note: ### Registered businesses [june2020-businesses] - reported_value: >10,000 - value: 10000 - max_value: null - unit: businesses - period: By 2020-06-03 - source_id: launch - source_url: https://www.newindianexpress.com/business/2020/Jun/03/iim-lucknow-alumni-launch-app-that-helps-build-business-on-smartphone-2151577.html - source_published_at: 2020-06-03 - qualifier: lower_bound - category: business - note: ### Registered businesses [march2021-businesses] - reported_value: >1 lakh - value: 100000 - max_value: null - unit: businesses - period: 2021-03-26 - source_id: first-funding - source_url: https://yourstory.com/2021/03/funding-anar-business-community-app-smbs-undisclosed-titan-capital - source_published_at: 2021-03-26 - qualifier: lower_bound - category: business - note: ### Early funding amount [first-round] - reported_value: Undisclosed - value: null - max_value: null - unit: USD - period: 2021-03 announcement - source_id: first-funding - source_url: https://yourstory.com/2021/03/funding-anar-business-community-app-smbs-undisclosed-titan-capital - source_published_at: 2021-03-26 - qualifier: undisclosed - category: funding - note: Null means unknown, not zero. ### Seed round raised [seed-usd] - reported_value: $6.2 million - value: 6200000 - max_value: null - unit: USD - period: 2021-09-15 announcement - source_id: seed - source_url: https://yourstory.com/2021/09/funding-anar-elevation-captial-accel-india-b2b-networking-startup - source_published_at: 2021-09-15 - qualifier: reported - category: funding - note: ### Registered businesses [sept2021-businesses] - reported_value: >2 lakh - value: 200000 - max_value: null - unit: businesses - period: 2021-09-15 - source_id: seed - source_url: https://yourstory.com/2021/09/funding-anar-elevation-captial-accel-india-b2b-networking-startup - source_published_at: 2021-09-15 - qualifier: lower_bound - category: business - note: ### Target Indian SMB population [target-market] - reported_value: 70 million / 7 crore - value: 70000000 - max_value: null - unit: businesses - period: Market thesis published 2021-11-09 - source_id: thesis - source_url: https://medium.com/anar-business/anar-why-we-are-doing-what-we-are-doing-162b4a0dc56f - source_published_at: 2021-11-09 - qualifier: author_estimate - category: market_context - note: Addressable-market framing, not users. ### SMBs with small fragmented networks [fragmented-networks] - reported_value: 85% - value: 85 - max_value: null - unit: percent - period: Market thesis published 2021-11-09 - source_id: thesis - source_url: https://medium.com/anar-business/anar-why-we-are-doing-what-we-are-doing-162b4a0dc56f - source_published_at: 2021-11-09 - qualifier: author_estimate - category: market_context - note: No underlying survey methodology supplied. ### Typical business network size, lower end [network-low] - reported_value: 20 - value: 20 - max_value: null - unit: counterparties - period: Market thesis published 2021-11-09 - source_id: thesis - source_url: https://medium.com/anar-business/anar-why-we-are-doing-what-we-are-doing-162b4a0dc56f - source_published_at: 2021-11-09 - qualifier: author_estimate - category: market_context - note: ### Typical business network size, upper end [network-high] - reported_value: 100 - value: 100 - max_value: null - unit: counterparties - period: Market thesis published 2021-11-09 - source_id: thesis - source_url: https://medium.com/anar-business/anar-why-we-are-doing-what-we-are-doing-162b4a0dc56f - source_published_at: 2021-11-09 - qualifier: author_estimate - category: market_context - note: ### Registered businesses [2021-jan-businesses] - reported_value: 98K - value: 98000 - max_value: null - unit: businesses - period: 2021-01 - source_id: thesis - source_url: https://medium.com/anar-business/anar-why-we-are-doing-what-we-are-doing-162b4a0dc56f - source_published_at: 2021-11-09 - qualifier: reported - category: business - note: ### Uploaded products [2021-jan-products] - reported_value: 559K - value: 559000 - max_value: null - unit: products - period: 2021-01 - source_id: thesis - source_url: https://medium.com/anar-business/anar-why-we-are-doing-what-we-are-doing-162b4a0dc56f - source_published_at: 2021-11-09 - qualifier: reported - category: business - note: ### Business connections [2021-jan-connections] - reported_value: 770K - value: 770000 - max_value: null - unit: connections - period: 2021-01 - source_id: thesis - source_url: https://medium.com/anar-business/anar-why-we-are-doing-what-we-are-doing-162b4a0dc56f - source_published_at: 2021-11-09 - qualifier: reported - category: business - note: ### Registered businesses [2021-oct-businesses] - reported_value: 230K - value: 230000 - max_value: null - unit: businesses - period: 2021-10 - source_id: thesis - source_url: https://medium.com/anar-business/anar-why-we-are-doing-what-we-are-doing-162b4a0dc56f - source_published_at: 2021-11-09 - qualifier: reported - category: business - note: ### Uploaded products [2021-oct-products] - reported_value: 2.8M - value: 2800000 - max_value: null - unit: products - period: 2021-10 - source_id: thesis - source_url: https://medium.com/anar-business/anar-why-we-are-doing-what-we-are-doing-162b4a0dc56f - source_published_at: 2021-11-09 - qualifier: reported - category: business - note: ### Business connections [2021-oct-connections] - reported_value: 4M - value: 4000000 - max_value: null - unit: connections - period: 2021-10 - source_id: thesis - source_url: https://medium.com/anar-business/anar-why-we-are-doing-what-we-are-doing-162b4a0dc56f - source_published_at: 2021-11-09 - qualifier: reported - category: business - note: ### Reported business growth multiple [2021-business-growth] - reported_value: 2.5x - value: 2.5 - max_value: null - unit: multiple - period: January–October 2021 - source_id: thesis - source_url: https://medium.com/anar-business/anar-why-we-are-doing-what-we-are-doing-162b4a0dc56f - source_published_at: 2021-11-09 - qualifier: rounded - category: business - note: Rounded in the article; do not treat as an exact ratio. ### Reported product growth multiple [2021-product-growth] - reported_value: 5x - value: 5 - max_value: null - unit: multiple - period: January–October 2021 - source_id: thesis - source_url: https://medium.com/anar-business/anar-why-we-are-doing-what-we-are-doing-162b4a0dc56f - source_published_at: 2021-11-09 - qualifier: rounded - category: business - note: ### Reported connection growth multiple [2021-connection-growth] - reported_value: 5x - value: 5 - max_value: null - unit: multiple - period: January–October 2021 - source_id: thesis - source_url: https://medium.com/anar-business/anar-why-we-are-doing-what-we-are-doing-162b4a0dc56f - source_published_at: 2021-11-09 - qualifier: rounded - category: business - note: ### Cumulative product views [2021-product-views] - reported_value: 160 million - value: 160000000 - max_value: null - unit: views - period: By publication on 2021-11-09 - source_id: thesis - source_url: https://medium.com/anar-business/anar-why-we-are-doing-what-we-are-doing-162b4a0dc56f - source_published_at: 2021-11-09 - qualifier: reported - category: business - note: ### Business attributed to Anar by some merchants [merchant-business] - reported_value: >Rs. 10 lakh - value: 1000000 - max_value: null - unit: INR - period: By publication on 2021-11-09 - source_id: thesis - source_url: https://medium.com/anar-business/anar-why-we-are-doing-what-we-are-doing-162b4a0dc56f - source_published_at: 2021-11-09 - qualifier: anecdotal_lower_bound - category: business - note: Individual merchant anecdote; not Anar revenue or platform GMV. ### Jewellery stores run by Jain [retail-stores] - reported_value: 4 - value: 4 - max_value: null - unit: stores - period: Founder background before Anar - source_id: thesis - source_url: https://medium.com/anar-business/anar-why-we-are-doing-what-we-are-doing-162b4a0dc56f - source_published_at: 2021-11-09 - qualifier: reported - category: founder_background - note: ### Jewellers served by prior wholesale company [wholesale-jewellers] - reported_value: 100+ - value: 100 - max_value: null - unit: jewellers - period: Founder background before Anar - source_id: thesis - source_url: https://medium.com/anar-business/anar-why-we-are-doing-what-we-are-doing-162b4a0dc56f - source_published_at: 2021-11-09 - qualifier: lower_bound - category: founder_background - note: ### Cities served by prior wholesale company [wholesale-cities] - reported_value: 8 - value: 8 - max_value: null - unit: cities - period: Founder background before Anar - source_id: thesis - source_url: https://medium.com/anar-business/anar-why-we-are-doing-what-we-are-doing-162b4a0dc56f - source_published_at: 2021-11-09 - qualifier: reported - category: founder_background - note: ### Jain’s personal SMB network [founder-network] - reported_value: 500+ - value: 500 - max_value: null - unit: businesses - period: Founder background before Anar - source_id: thesis - source_url: https://medium.com/anar-business/anar-why-we-are-doing-what-we-are-doing-162b4a0dc56f - source_published_at: 2021-11-09 - qualifier: lower_bound - category: founder_background - note: ### Period of retail/wholesale experience described [prior-years] - reported_value: 5 years - value: 5 - max_value: null - unit: years - period: Founder background before Anar - source_id: thesis - source_url: https://medium.com/anar-business/anar-why-we-are-doing-what-we-are-doing-162b4a0dc56f - source_published_at: 2021-11-09 - qualifier: reported - category: founder_background - note: ### Engineers supporting first 200,000 users [initial-engineers] - reported_value: 3 - value: 3 - max_value: null - unit: engineers - period: By 2021-10-27 - source_id: frontend - source_url: https://medium.com/anar-business/how-does-it-feel-to-pilot-a-rocketship-a-take-on-it-by-our-first-engineer-and-tech-lead-a6b78acbb497 - source_published_at: 2021-10-27 - qualifier: reported - category: engineering - note: ### Daily active businesses using chat daily [chat-share] - reported_value: >50% - value: 50 - max_value: null - unit: percent - period: By 2021-10-27 - source_id: frontend - source_url: https://medium.com/anar-business/how-does-it-feel-to-pilot-a-rocketship-a-take-on-it-by-our-first-engineer-and-tech-lead-a6b78acbb497 - source_published_at: 2021-10-27 - qualifier: lower_bound - category: engineering - note: ### Product uploads per day [daily-uploads] - reported_value: 10K+ - value: 10000 - max_value: null - unit: products/day - period: By 2021-10-27 - source_id: frontend - source_url: https://medium.com/anar-business/how-does-it-feel-to-pilot-a-rocketship-a-take-on-it-by-our-first-engineer-and-tech-lead-a6b78acbb497 - source_published_at: 2021-10-27 - qualifier: lower_bound - category: engineering - note: ### Connection requests per day [daily-connections] - reported_value: 40K+ - value: 40000 - max_value: null - unit: requests/day - period: By 2021-10-27 - source_id: frontend - source_url: https://medium.com/anar-business/how-does-it-feel-to-pilot-a-rocketship-a-take-on-it-by-our-first-engineer-and-tech-lead-a6b78acbb497 - source_published_at: 2021-10-27 - qualifier: lower_bound - category: engineering - note: ### Product views per day [daily-views] - reported_value: 400K+ - value: 400000 - max_value: null - unit: views/day - period: By 2021-10-27 - source_id: frontend - source_url: https://medium.com/anar-business/how-does-it-feel-to-pilot-a-rocketship-a-take-on-it-by-our-first-engineer-and-tech-lead-a6b78acbb497 - source_published_at: 2021-10-27 - qualifier: lower_bound - category: engineering - note: ### Simplified chat delivery time [chat-build] - reported_value: <1 week - value: 1 - max_value: null - unit: weeks - period: By 2021-10-27 - source_id: frontend - source_url: https://medium.com/anar-business/how-does-it-feel-to-pilot-a-rocketship-a-take-on-it-by-our-first-engineer-and-tech-lead-a6b78acbb497 - source_published_at: 2021-10-27 - qualifier: upper_bound - category: engineering - note: ### Typical throughput, lower end [throughput-low] - reported_value: 1,050 - value: 1050 - max_value: null - unit: requests/minute - period: 2020 incident recalled in November 2021 - source_id: backend - source_url: https://medium.com/anar-business/the-rockstar-behind-anars-0-downtime-abhishek-verma-how-he-built-a-scalable-reliant-backend-b745e212a8a5 - source_published_at: 2021-11-02 - qualifier: reported - category: engineering - note: ### Typical throughput, upper end [throughput-high] - reported_value: 1,500 - value: 1500 - max_value: null - unit: requests/minute - period: 2020 incident recalled in November 2021 - source_id: backend - source_url: https://medium.com/anar-business/the-rockstar-behind-anars-0-downtime-abhishek-verma-how-he-built-a-scalable-reliant-backend-b745e212a8a5 - source_published_at: 2021-11-02 - qualifier: reported - category: engineering - note: ### Campaign traffic spike [throughput-spike] - reported_value: 12,000 - value: 12000 - max_value: null - unit: requests/minute - period: 2020 incident recalled in November 2021 - source_id: backend - source_url: https://medium.com/anar-business/the-rockstar-behind-anars-0-downtime-abhishek-verma-how-he-built-a-scalable-reliant-backend-b745e212a8a5 - source_published_at: 2021-11-02 - qualifier: reported - category: engineering - note: ### Reported spike multiple [throughput-multiple] - reported_value: 10x - value: 10 - max_value: null - unit: multiple - period: 2020 incident recalled in November 2021 - source_id: backend - source_url: https://medium.com/anar-business/the-rockstar-behind-anars-0-downtime-abhishek-verma-how-he-built-a-scalable-reliant-backend-b745e212a8a5 - source_published_at: 2021-11-02 - qualifier: rounded - category: engineering - note: ### Non-peak throughput [nonpeak-throughput] - reported_value: 5,000 - value: 5000 - max_value: null - unit: requests/minute - period: By 2021-11-02 - source_id: backend - source_url: https://medium.com/anar-business/the-rockstar-behind-anars-0-downtime-abhishek-verma-how-he-built-a-scalable-reliant-backend-b745e212a8a5 - source_published_at: 2021-11-02 - qualifier: reported - category: engineering - note: ### Peak throughput [peak-throughput] - reported_value: 10,000 - value: 10000 - max_value: null - unit: requests/minute - period: By 2021-11-02 - source_id: backend - source_url: https://medium.com/anar-business/the-rockstar-behind-anars-0-downtime-abhishek-verma-how-he-built-a-scalable-reliant-backend-b745e212a8a5 - source_published_at: 2021-11-02 - qualifier: reported - category: engineering - note: ### Test coverage [test-coverage] - reported_value: >90% - value: 90 - max_value: null - unit: percent - period: By 2021-11-02 - source_id: backend - source_url: https://medium.com/anar-business/the-rockstar-behind-anars-0-downtime-abhishek-verma-how-he-built-a-scalable-reliant-backend-b745e212a8a5 - source_published_at: 2021-11-02 - qualifier: lower_bound - category: engineering - note: ### Reported downtime to publication [downtime] - reported_value: 0 - value: 0 - max_value: null - unit: reported downtime - period: By 2021-11-02 - source_id: backend - source_url: https://medium.com/anar-business/the-rockstar-behind-anars-0-downtime-abhishek-verma-how-he-built-a-scalable-reliant-backend-b745e212a8a5 - source_published_at: 2021-11-02 - qualifier: self_reported - category: engineering - note: No observation window or independent uptime audit supplied. ### 4 MB image upload before redesign [upload-before] - reported_value: ~4 seconds - value: 4 - max_value: null - unit: seconds - period: By 2021-11-02 - source_id: backend - source_url: https://medium.com/anar-business/the-rockstar-behind-anars-0-downtime-abhishek-verma-how-he-built-a-scalable-reliant-backend-b745e212a8a5 - source_published_at: 2021-11-02 - qualifier: approximate - category: engineering - note: ### 4 MB image upload after redesign [upload-after] - reported_value: 100 ms - value: 100 - max_value: null - unit: milliseconds - period: By 2021-11-02 - source_id: backend - source_url: https://medium.com/anar-business/the-rockstar-behind-anars-0-downtime-abhishek-verma-how-he-built-a-scalable-reliant-backend-b745e212a8a5 - source_published_at: 2021-11-02 - qualifier: self_reported - category: engineering - note: Historical benchmark; no reproducible benchmark methodology supplied. ### Image size in comparison [upload-size] - reported_value: 4 MB - value: 4 - max_value: null - unit: MB - period: By 2021-11-02 - source_id: backend - source_url: https://medium.com/anar-business/the-rockstar-behind-anars-0-downtime-abhishek-verma-how-he-built-a-scalable-reliant-backend-b745e212a8a5 - source_published_at: 2021-11-02 - qualifier: reported - category: engineering - note: ### Reported team size [backend-team] - reported_value: 27 - value: 27 - max_value: null - unit: people - period: 2021-11-02 - source_id: backend - source_url: https://medium.com/anar-business/the-rockstar-behind-anars-0-downtime-abhishek-verma-how-he-built-a-scalable-reliant-backend-b745e212a8a5 - source_published_at: 2021-11-02 - qualifier: reported - category: team - note: ### Registered businesses [dec2021-businesses] - reported_value: 2.5 lakh+ - value: 250000 - max_value: null - unit: businesses - period: By 2021-12-03 - source_id: esop - source_url: https://medium.com/anar-business/more-than-just-some-stock-options-why-anars-esops-are-the-best-wealth-creation-tool-729361054f43 - source_published_at: 2021-12-03 - qualifier: lower_bound - category: business - note: ### Business connections [dec2021-connections] - reported_value: 50 lakh+ - value: 5000000 - max_value: null - unit: connections - period: By 2021-12-03 - source_id: esop - source_url: https://medium.com/anar-business/more-than-just-some-stock-options-why-anars-esops-are-the-best-wealth-creation-tool-729361054f43 - source_published_at: 2021-12-03 - qualifier: lower_bound - category: business - note: ### Uploaded products [dec2021-products] - reported_value: 30 lakh+ - value: 3000000 - max_value: null - unit: products - period: By 2021-12-03 - source_id: esop - source_url: https://medium.com/anar-business/more-than-just-some-stock-options-why-anars-esops-are-the-best-wealth-creation-tool-729361054f43 - source_published_at: 2021-12-03 - qualifier: lower_bound - category: business - note: ### 1:1 business conversations [dec2021-conversations] - reported_value: 13 lakh+ - value: 1300000 - max_value: null - unit: conversations - period: By 2021-12-03 - source_id: esop - source_url: https://medium.com/anar-business/more-than-just-some-stock-options-why-anars-esops-are-the-best-wealth-creation-tool-729361054f43 - source_published_at: 2021-12-03 - qualifier: lower_bound - category: business - note: Not necessarily the later MeCo metric. ### Funding rounds described [esop-rounds] - reported_value: 2 - value: 2 - max_value: null - unit: rounds - period: Historical policy and claims published 2021-12-03 - source_id: esop - source_url: https://medium.com/anar-business/more-than-just-some-stock-options-why-anars-esops-are-the-best-wealth-creation-tool-729361054f43 - source_published_at: 2021-12-03 - qualifier: reported - category: equity - note: ### Reported share-price / option value increase [esop-paper-growth] - reported_value: 6.25x - value: 6.25 - max_value: null - unit: multiple - period: Historical policy and claims published 2021-12-03 - source_id: esop - source_url: https://medium.com/anar-business/more-than-just-some-stock-options-why-anars-esops-are-the-best-wealth-creation-tool-729361054f43 - source_published_at: 2021-12-03 - qualifier: paper_valuation - category: equity - note: Not cash proceeds or realized return. ### Annual straight-line vesting [esop-annual] - reported_value: 25% - value: 25 - max_value: null - unit: percent/year - period: Historical policy and claims published 2021-12-03 - source_id: esop - source_url: https://medium.com/anar-business/more-than-just-some-stock-options-why-anars-esops-are-the-best-wealth-creation-tool-729361054f43 - source_published_at: 2021-12-03 - qualifier: reported - category: equity - note: ### First vesting cliff [esop-cliff] - reported_value: 1 year - value: 1 - max_value: null - unit: years - period: Historical policy and claims published 2021-12-03 - source_id: esop - source_url: https://medium.com/anar-business/more-than-just-some-stock-options-why-anars-esops-are-the-best-wealth-creation-tool-729361054f43 - source_published_at: 2021-12-03 - qualifier: reported - category: equity - note: ### Quarterly vesting after year one [esop-quarter] - reported_value: 6.25% - value: 6.25 - max_value: null - unit: percent/quarter - period: Historical policy and claims published 2021-12-03 - source_id: esop - source_url: https://medium.com/anar-business/more-than-just-some-stock-options-why-anars-esops-are-the-best-wealth-creation-tool-729361054f43 - source_published_at: 2021-12-03 - qualifier: reported - category: equity - note: ### Exercise price [esop-strike] - reported_value: ~0 - value: 0 - max_value: null - unit: INR - period: Historical policy and claims published 2021-12-03 - source_id: esop - source_url: https://medium.com/anar-business/more-than-just-some-stock-options-why-anars-esops-are-the-best-wealth-creation-tool-729361054f43 - source_published_at: 2021-12-03 - qualifier: approximate - category: equity - note: Near-zero wording; exact contractual price not supplied. ### Early employees whose options appreciated [esop-initial-employees] - reported_value: 8 - value: 8 - max_value: null - unit: employees - period: Historical policy and claims published 2021-12-03 - source_id: esop - source_url: https://medium.com/anar-business/more-than-just-some-stock-options-why-anars-esops-are-the-best-wealth-creation-tool-729361054f43 - source_published_at: 2021-12-03 - qualifier: reported - category: equity - note: ### Illustrative option value before [esop-example-before] - reported_value: Rs. 5 lakh - value: 500000 - max_value: null - unit: INR - period: Historical policy and claims published 2021-12-03 - source_id: esop - source_url: https://medium.com/anar-business/more-than-just-some-stock-options-why-anars-esops-are-the-best-wealth-creation-tool-729361054f43 - source_published_at: 2021-12-03 - qualifier: illustrative - category: equity - note: ### Illustrative option value after [esop-example-after] - reported_value: ~Rs. 31 lakh - value: 3100000 - max_value: null - unit: INR - period: Historical policy and claims published 2021-12-03 - source_id: esop - source_url: https://medium.com/anar-business/more-than-just-some-stock-options-why-anars-esops-are-the-best-wealth-creation-tool-729361054f43 - source_published_at: 2021-12-03 - qualifier: illustrative - category: equity - note: Rounded example, not actual payout. ### Business count motivating reviews [reviews-businesses] - reported_value: 2.5 lakh - value: 250000 - max_value: null - unit: businesses - period: Review redesign described 2022-01-19 - source_id: reviews - source_url: https://medium.com/anar-business/redesigning-the-review-experience-e8c62907d5a1 - source_published_at: 2022-01-19 - qualifier: reported - category: product - note: ### MVP observation period [reviews-trial] - reported_value: 3 months - value: 3 - max_value: null - unit: months - period: Review redesign described 2022-01-19 - source_id: reviews - source_url: https://medium.com/anar-business/redesigning-the-review-experience-e8c62907d5a1 - source_published_at: 2022-01-19 - qualifier: reported - category: product - note: ### Initial rating choices [reviews-emoji] - reported_value: 3 emojis - value: 3 - max_value: null - unit: choices - period: Review redesign described 2022-01-19 - source_id: reviews - source_url: https://medium.com/anar-business/redesigning-the-review-experience-e8c62907d5a1 - source_published_at: 2022-01-19 - qualifier: reported - category: product - note: ### Offsite attendance [goa-people] - reported_value: 23 - value: 23 - max_value: null - unit: people - period: Goa offsite, approximately October 2021 - source_id: goa - source_url: https://medium.com/anar-business/its-not-all-work-but-even-fun-anar-off-site-goa-2021-4013e098e583 - source_published_at: 2021-11-26 - qualifier: reported - category: culture - note: ### States represented [goa-states] - reported_value: 10+ - value: 10 - max_value: null - unit: states - period: Goa offsite, approximately October 2021 - source_id: goa - source_url: https://medium.com/anar-business/its-not-all-work-but-even-fun-anar-off-site-goa-2021-4013e098e583 - source_published_at: 2021-11-26 - qualifier: lower_bound - category: culture - note: ### Offsite duration [goa-days] - reported_value: 8 days - value: 8 - max_value: null - unit: days - period: Goa offsite, approximately October 2021 - source_id: goa - source_url: https://medium.com/anar-business/its-not-all-work-but-even-fun-anar-off-site-goa-2021-4013e098e583 - source_published_at: 2021-11-26 - qualifier: reported - category: culture - note: ### Offsite sequence [goa-number] - reported_value: 3rd - value: 3 - max_value: null - unit: offsite - period: Goa offsite, approximately October 2021 - source_id: goa - source_url: https://medium.com/anar-business/its-not-all-work-but-even-fun-anar-off-site-goa-2021-4013e098e583 - source_published_at: 2021-11-26 - qualifier: reported - category: culture - note: ### Offsite attendance [karjat-people] - reported_value: 33 - value: 33 - max_value: null - unit: people - period: Karjat offsite described 2022-04-21 - source_id: karjat - source_url: https://medium.com/anar-business/work-party-dream-repeat-anars-4th-offsite-d852494cb1a - source_published_at: 2022-04-21 - qualifier: reported - category: culture - note: ### Duration [karjat-days] - reported_value: 3 days - value: 3 - max_value: null - unit: days - period: Karjat offsite described 2022-04-21 - source_id: karjat - source_url: https://medium.com/anar-business/work-party-dream-repeat-anars-4th-offsite-d852494cb1a - source_published_at: 2022-04-21 - qualifier: reported - category: culture - note: ### Cities represented [karjat-cities] - reported_value: 10+ - value: 10 - max_value: null - unit: cities - period: Karjat offsite described 2022-04-21 - source_id: karjat - source_url: https://medium.com/anar-business/work-party-dream-repeat-anars-4th-offsite-d852494cb1a - source_published_at: 2022-04-21 - qualifier: lower_bound - category: culture - note: ### Modes of transport [karjat-travel] - reported_value: 5 - value: 5 - max_value: null - unit: modes - period: Karjat offsite described 2022-04-21 - source_id: karjat - source_url: https://medium.com/anar-business/work-party-dream-repeat-anars-4th-offsite-d852494cb1a - source_published_at: 2022-04-21 - qualifier: reported - category: culture - note: ### Hackathon teams [karjat-teams] - reported_value: 4 - value: 4 - max_value: null - unit: teams - period: Karjat offsite described 2022-04-21 - source_id: karjat - source_url: https://medium.com/anar-business/work-party-dream-repeat-anars-4th-offsite-d852494cb1a - source_published_at: 2022-04-21 - qualifier: reported - category: culture - note: ### People per hackathon team [karjat-team-size] - reported_value: 6 - value: 6 - max_value: null - unit: people/team - period: Karjat offsite described 2022-04-21 - source_id: karjat - source_url: https://medium.com/anar-business/work-party-dream-repeat-anars-4th-offsite-d852494cb1a - source_published_at: 2022-04-21 - qualifier: reported - category: culture - note: ### Hackathon duration [karjat-hours] - reported_value: 20 hours - value: 20 - max_value: null - unit: hours - period: Karjat offsite described 2022-04-21 - source_id: karjat - source_url: https://medium.com/anar-business/work-party-dream-repeat-anars-4th-offsite-d852494cb1a - source_published_at: 2022-04-21 - qualifier: reported - category: culture - note: ### New teammates since Goa [karjat-hires] - reported_value: ~10 - value: 10 - max_value: null - unit: people - period: Karjat offsite described 2022-04-21 - source_id: karjat - source_url: https://medium.com/anar-business/work-party-dream-repeat-anars-4th-offsite-d852494cb1a - source_published_at: 2022-04-21 - qualifier: approximate - category: culture - note: ### Offsite attendance [alibaug-people] - reported_value: 32 - value: 32 - max_value: null - unit: people - period: 2022-09 offsite - source_id: alibaug - source_url: https://medium.com/anar-business/an-offsite-to-remember-sep-2022-6fd2ba07e3ba - source_published_at: 2022-10-05 - qualifier: reported - category: culture - note: ### Growthathon teams [alibaug-teams] - reported_value: 5 - value: 5 - max_value: null - unit: teams - period: 2022-09 offsite - source_id: alibaug - source_url: https://medium.com/anar-business/an-offsite-to-remember-sep-2022-6fd2ba07e3ba - source_published_at: 2022-10-05 - qualifier: reported - category: culture - note: ### Hackathon sequence [alibaug-hackathon] - reported_value: 3rd - value: 3 - max_value: null - unit: hackathon - period: 2022-09 offsite - source_id: alibaug - source_url: https://medium.com/anar-business/an-offsite-to-remember-sep-2022-6fd2ba07e3ba - source_published_at: 2022-10-05 - qualifier: reported - category: culture - note: ### Startups in wider award survey [award-startups] - reported_value: 100+ - value: 100 - max_value: null - unit: startups - period: 2022 award survey, as reported 2022-11-10 - source_id: award - source_url: https://medium.com/anar-business/anar-is-a-startup-employees-love-22d6b141f450 - source_published_at: 2022-11-10 - qualifier: lower_bound - category: award_context - note: ### Employees in wider award survey [award-employees] - reported_value: 50,000+ - value: 50000 - max_value: null - unit: employees - period: 2022 award survey, as reported 2022-11-10 - source_id: award - source_url: https://medium.com/anar-business/anar-is-a-startup-employees-love-22d6b141f450 - source_published_at: 2022-11-10 - qualifier: lower_bound - category: award_context - note: Not Anar employees. ### Monthly active users [2022-mau-start] - reported_value: ~60K - value: 60000 - max_value: null - unit: users/month - period: Start of 2022 - source_id: year2022 - source_url: https://medium.com/anar-business/2022-a-year-in-review-for-anar-b2835329bc2 - source_published_at: 2023-01-02 - qualifier: approximate - category: business - note: ### Meaningful Conversations per month [2022-meco-start] - reported_value: ~12K - value: 12000 - max_value: null - unit: MeCos/month - period: Start of 2022 - source_id: year2022 - source_url: https://medium.com/anar-business/2022-a-year-in-review-for-anar-b2835329bc2 - source_published_at: 2023-01-02 - qualifier: approximate - category: business - note: ### Monthly active users [2022-mau-end] - reported_value: ~190K - value: 190000 - max_value: null - unit: users/month - period: End of 2022, reported 2023-01-02 - source_id: year2022 - source_url: https://medium.com/anar-business/2022-a-year-in-review-for-anar-b2835329bc2 - source_published_at: 2023-01-02 - qualifier: approximate - category: business - note: ### Reported MAU growth [2022-mau-growth] - reported_value: 3x - value: 3 - max_value: null - unit: multiple - period: End of 2022, reported 2023-01-02 - source_id: year2022 - source_url: https://medium.com/anar-business/2022-a-year-in-review-for-anar-b2835329bc2 - source_published_at: 2023-01-02 - qualifier: rounded - category: business - note: ### Registered businesses [2022-registered] - reported_value: ~1 million - value: 1000000 - max_value: null - unit: businesses - period: End of 2022, reported 2023-01-02 - source_id: year2022 - source_url: https://medium.com/anar-business/2022-a-year-in-review-for-anar-b2835329bc2 - source_published_at: 2023-01-02 - qualifier: approximate - category: business - note: ### Monthly enquiries [2022-enquiries] - reported_value: 400K+ - value: 400000 - max_value: null - unit: enquiries/month - period: End of 2022, reported 2023-01-02 - source_id: year2022 - source_url: https://medium.com/anar-business/2022-a-year-in-review-for-anar-b2835329bc2 - source_published_at: 2023-01-02 - qualifier: lower_bound - category: business - note: ### Meaningful Conversations per month [2022-meco-end] - reported_value: ~216K - value: 216000 - max_value: null - unit: MeCos/month - period: End of 2022, reported 2023-01-02 - source_id: year2022 - source_url: https://medium.com/anar-business/2022-a-year-in-review-for-anar-b2835329bc2 - source_published_at: 2023-01-02 - qualifier: approximate - category: business - note: ### Reported MeCo growth [2022-meco-growth] - reported_value: 18x - value: 18 - max_value: null - unit: multiple - period: End of 2022, reported 2023-01-02 - source_id: year2022 - source_url: https://medium.com/anar-business/2022-a-year-in-review-for-anar-b2835329bc2 - source_published_at: 2023-01-02 - qualifier: reported - category: business - note: ### Team at start of year [2022-team-start] - reported_value: ~20 - value: 20 - max_value: null - unit: people - period: 2022 - source_id: year2022 - source_url: https://medium.com/anar-business/2022-a-year-in-review-for-anar-b2835329bc2 - source_published_at: 2023-01-02 - qualifier: approximate - category: team - note: ### Team at end of year [2022-team-end] - reported_value: 33 - value: 33 - max_value: null - unit: people - period: 2022 - source_id: year2022 - source_url: https://medium.com/anar-business/2022-a-year-in-review-for-anar-b2835329bc2 - source_published_at: 2023-01-02 - qualifier: reported - category: team - note: ### Features and improvements delivered in year [2022-releases] - reported_value: 300+ - value: 300 - max_value: null - unit: features/improvements - period: 2022 - source_id: year2022 - source_url: https://medium.com/anar-business/2022-a-year-in-review-for-anar-b2835329bc2 - source_published_at: 2023-01-02 - qualifier: lower_bound - category: team - note: ### Product features over three years [2022-lifetime-features] - reported_value: 1000+ - value: 1000 - max_value: null - unit: features - period: 2022 - source_id: year2022 - source_url: https://medium.com/anar-business/2022-a-year-in-review-for-anar-b2835329bc2 - source_published_at: 2023-01-02 - qualifier: lower_bound - category: team - note: Different wording/scope from farewell’s 500+ features and improvements. ### eNPS percentile [2022-enps] - reported_value: 100 percentile - value: 100 - max_value: null - unit: percentile - period: 2022 - source_id: year2022 - source_url: https://medium.com/anar-business/2022-a-year-in-review-for-anar-b2835329bc2 - source_published_at: 2023-01-02 - qualifier: self_reported - category: team - note: Percentile, not a raw eNPS score. ### Engineering workation duration [manali-duration] - reported_value: 1 week - value: 1 - max_value: null - unit: weeks - period: 2023-02 - source_id: manali - source_url: https://medium.com/anar-business/manali-workation-work-in-heaven-9dddb418515c - source_published_at: 2023-03-28 - qualifier: reported - category: culture - note: ### Reported Manali–Jibhi drive [manali-jibhi] - reported_value: 100 km - value: 100 - max_value: null - unit: km - period: 2023-02 - source_id: manali - source_url: https://medium.com/anar-business/manali-workation-work-in-heaven-9dddb418515c - source_published_at: 2023-03-28 - qualifier: approximate - category: culture - note: Travel anecdote, not company performance. ### Buyer advance token [safedeal-deposit] - reported_value: 10% - value: 10 - max_value: null - unit: percent - period: Offer announced 2023-05-23; no longer available - source_id: safedeal - source_url: https://www.einpresswire.com/article_pdf/634461920/anar-app-unveils-safedeal-revolutionizing-online-commerce-by-ensuring-secure-transactions-between-buyers-and-sellers - source_published_at: 2023-05-23 - qualifier: reported - category: product_terms - note: ### Cash-on-delivery balance [safedeal-cod] - reported_value: 90% - value: 90 - max_value: null - unit: percent - period: Offer announced 2023-05-23; no longer available - source_id: safedeal - source_url: https://www.einpresswire.com/article_pdf/634461920/anar-app-unveils-safedeal-revolutionizing-online-commerce-by-ensuring-secure-transactions-between-buyers-and-sellers - source_published_at: 2023-05-23 - qualifier: reported - category: product_terms - note: ### Advertised seller commission [safedeal-commission] - reported_value: 0 - value: 0 - max_value: null - unit: percent - period: Offer announced 2023-05-23; no longer available - source_id: safedeal - source_url: https://www.einpresswire.com/article_pdf/634461920/anar-app-unveils-safedeal-revolutionizing-online-commerce-by-ensuring-secure-transactions-between-buyers-and-sellers - source_published_at: 2023-05-23 - qualifier: reported - category: product_terms - note: ### Advertised payment after delivery [safedeal-settlement] - reported_value: within 2 days - value: 2 - max_value: null - unit: days - period: Offer announced 2023-05-23; no longer available - source_id: safedeal - source_url: https://www.einpresswire.com/article_pdf/634461920/anar-app-unveils-safedeal-revolutionizing-online-commerce-by-ensuring-secure-transactions-between-buyers-and-sellers - source_published_at: 2023-05-23 - qualifier: upper_bound - category: product_terms - note: Advertised terms; not an audited service-level result. ### Business-owner validation interviews [validation-interviews] - reported_value: 25 - value: 25 - max_value: null - unit: business owners - period: Launch period recalled in 2023; exact window unclear - source_id: farewell - source_url: https://www.linkedin.com/pulse/so-long-anar-farewell-reflection-nishank-jain-oifxf - source_published_at: 2023-11-24 - qualifier: reported - category: business - note: ### Businesses onboarded in early campaign [early-acquisition] - reported_value: 2 lakh - value: 200000 - max_value: null - unit: businesses - period: Launch period recalled in 2023; exact window unclear - source_id: farewell - source_url: https://www.linkedin.com/pulse/so-long-anar-farewell-reflection-nishank-jain-oifxf - source_published_at: 2023-11-24 - qualifier: self_reported - category: business - note: Recollection conflicts with smaller contemporary snapshots; scope/timing unresolved. ### Reported cost per onboarded business [early-cac] - reported_value: