What is ‘Google Business Profile’?
Google Business Profile, previously known as Google My Business, is a powerful tool for small businesses and nonprofits to promote their businesses on Google Search and Maps. In this guide, we will walk you through the process of creating a Google Business Profile to attract, engage, and convert customers
Step 1: Create a Google Business Profile by accessing https://business.google.com/create
Visit google.com/business to get started. You will need to book your business address, as it will be necessary to access your GBP listing in the future.
Step 2: Use your Google account to log in or create a new one.
If you already have a Google account, use it to log in. If not, create a new one using any email address.
Step 3: Submit your business name.
Enter your business name exactly as it appears on your signage, business cards, and other marketing materials. Spell the name correctly and use title case to capitalize the first letter of each name. If you have a DBA or a different name for your business, you can add it as a secondary name.
Step 4: Submit your business address.
Use your business address, not a mailbox or post office box, to verify the existence of your business. If you have multiple locations, you can add them later.
Step 5: Choose between a storefront and a service provider.
Decide if customers should visit your storefront or access your services remotely. This is important because it will determine how your business shows up on Google Maps and Google Search.
Step 6: Select your business category.
Choose your primary category, as it will dictate where or when you show up on Google Maps and Google Search. You can also add additional categories that are relevant to your business.
Step 7: Include your website and phone number.
Provide accurate information about your website and phone number. This will make it easier for customers to find and contact you.
Step 8: Confirm your local listings using a Video or Postcard.
Verification of your local listing will help you manage and control your business information. Google needs a video or contact verification to add business address. This may include either filming of business premise or adding a verification code via Postcard. Once you are done your Google Business Profile gets verified.
Step 9: Optimise your Google Business profile listing
Optimise your Google Business Profile to make it popular and known to your audience. Here are some tips to get started:
- Add photos and videos of your business, products, and services.
- Create posts to promote your business, such as events, special offers, and updates.
- Respond to customer reviews and messages in a timely and professional manner.
- Update your business information, such as hours, website, and phone number, as needed.
- Use Google Insights to track how customers are interacting with your business on Google.
By creating a Google Business Profile, you can connect with your customers, post updates to your business profile, and see how customers are interacting with your business on Google. Remember that your Google Business Profile is not a replacement for your website but a complementary marketing profile to help drive more traffic to it.
Take advantage of this free tool to start attracting, engaging, and converting new customers right away!
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